Search Engine Marketing

EJM Designs Search Engine Marketing Search engine marketing (SEM) is the umbrella term for a series of tools and techniques that, when used correctly, hold the focused goal of building more relevant content and higher results with more links on search pages.
  • Search Optimization - The optimization of your website, i.e., doing all the things search engines like to see while keeping true to your business goals and ethics.
  • Pay-Per-Click - Most commonly associated with Google Adwords, it is one of the fastest and cheapest ways to generate immediate and lasting traffic.
  • Comparison Shopping - A subset of search engines, such as Froogle or NexTag, that focus on products and pricing.
  • Paid Inclusion - This is the process of buying a spot on a list or directory - and knowing whether or not it will be worth it.
  • Link Building - Building links to your site, within your site, and out of your site to increase how relevant Google believes you to be.
  • Social Marketing & Networking - Leveraging blogging and Twitter and other social networks to multiply your returns.
  • White Hat SEO - There is a right way and a wrong way to do all these things and we choose the way of right.