Search Engine Marketing
Like generalized marketing, Search Engine Marketing includes several different
methods of making your website more visible to users. Search Optimization
will make your site more search-friendly. Pay-per-click can bring your ads
to those who can't see your site by organic search alone. Comparison shopping
will make you visible to Froogle and Shopzilla regulars. Paid Inclusion
will give you a place in front of those users who favor directory searches.
Link Building makes your site more valuable to engine metrics. And White
Hat SEO is my bow to tried and true methods, and your assurance that everything
in "on the level."