Search Engine Marketing

Like generalized marketing, Search Engine Marketing includes several different methods of making your website more visible to users. Search Optimization will make your site more search-friendly. Pay-per-click can bring your ads to those who can't see your site by organic search alone. Comparison shopping will make you visible to Froogle and Shopzilla regulars. Paid Inclusion will give you a place in front of those users who favor directory searches. Link Building makes your site more valuable to engine metrics. And White Hat SEO is my bow to tried and true methods, and your assurance that everything in "on the level."